world backup day 2018

World Backup Day 2018


World Backup Day is on 31 March 2018

First celebrated on 31 March 2011, the World Backup Day is set aside as a reminder to backup and protect our files.

The World Backup Day comes with the ominous reflection of recent news filled with ransomware and data breach alerts. The average total cost of a data breach for Australian organisations in 2017 was $2.51 million.

It has never been more important to keep your data, applications and business from falling into the wrong hands, being compromised or simply lost. As World Backup Day matures, one may wonder if just a simple USB or mega-cloud backups are the best defences? Backing up is always a good idea but… how does a backup protect you from malware, lost devices, corrupt backups, or missing backups?

This article looks at the many different ways a company can lose data from a natural disaster to simple human error. We highlight 4 trends around Backup that every organisation should take into consideration and reflect on.

1) Ransomware is the emerging enemy

Data’s biggest enemy used to be the simple act of being lost due to faulty hardware or fat fingers. Although these cases are still important factors, they are easily mitigated with policies and training. The emerging enemy of World Backup Day is ransomware. Last year saw a proliferation of organisations, hospitals and businesses succumbing to paying attackers – a testament to the importance of data to business availability. Ransomware costs the Australian economy $1 billion a year conservatively. Unfortunately, a ransomware incident can indicate the absence of comprehensive backup strategy, which can make ransomware attacks even more lucrative for attackers.

The general advice is to assume compromise. The impact of ransomware and data-wiping malware can be minimised by making sound backup plans a critical component of any Disaster Recovery strategy. Backups are extremely important for restoring files and individual servers, however, backups alone are not enough to guarantee that your business can continue to function in the event of a disaster. Organisations should review and upgrade their backup service to include a Cloud Disaster solution.

2) Only a comprehensive backup solution can protect you against hackers

Hacking into devices and the services your smartphone rely upon are much easier targets for attackers than the typical data centre breach. There is a notable knowledge gap between device ownership and knowing how to protect said device properly. For instance, according to the World Backup Day experts, 30% of people have never even performed a simple task of backing up their device.

Whether it’s your computer, phone, tablet, or even an IoT (Internet of Things) device, proper care and safeguard of your connected device ecosystem can protect you against hacks and data breaches. An automated and reliable Cloud Backup solution puts control back into your hands with integrated tools for protecting and governing data across multiple operating systems, networks and devices.

3) Use a Cloud Service Provider to simplify backups

Wouldn’t it be fantastic to sit back and take the backup pledge without any further thought or action, because all your critical data is stored in cloud applications like Salesforce, Microsoft O365 or Google Apps? Not so fast, many SaaS users are enjoying a false sense of security when much of their cloud data and cloud applications are stored and assumed to be protected.

The norm is moving towards using cloud apps to run your business. Your vendor of choice may not provide a comprehensive backup as a standard part of the service or may wish to change expensive fees to restore data. The likelihood is that some vendors will only help restore data at a hefty fee, while the majority will take no part in assisting you with restoring data.

If you are able to find the retention policies from your SaaS provider, you’ll find that they are under no obligation to recover your data should it get lost, exposing you to risks of data loss and falling out of regulatory compliance. There are specialised Cloud Service Providers, such as CloudRecover, that can deliver the “gap coverage” between where cloud application providers leave off and customer responsibility begins.

4) Follow the 3-2-1 backup rule

So take World Backup Day to heart, but know that a simple USB backup or opening a mega cloud account doesn’t leave you off the hook in having a holistic backup strategy for your business and employees. Don’t forget the generally accepted 3-2-1 rule insists upon creating three backup copies in at least two different storage media formats, with at least one copy with a cloud service provider.

  • 3 – Have at least three copies of your data available
  • 2 – Store the copies on two different media
  • 1 – Keep one backup copy offsite

Talk to a backup expert today!

If you don’t have a comprehensive backup and recovery solution in place that protects your business, contact us today for a FREE CONSULTATION.

CloudRecover offers a 30 minute free consultations for organisations interested in cloud solutions.



Leave a Reply